Sunday, June 21, 2009

Denotation and Connotation

What are the denotative and connotative meanings of the ULAB logo?

First of all we need to understand what is Denotation and Connotation---------



Denotation: refers to the literal meaning of a word, the "dictionary definition."¨ For example, if you look up the word snake in a dictionary, you will discover that one of its denotative meanings is "any of numerous scaly, legless, sometimes venomous reptiles¡Khaving a long, tapering, cylindrical body and found in most tropical and temperate regions."

Connotation: on the other hand, refers to the associations that are connected to a certain word or the emotional suggestions related to that word. The connotative meanings of a word exist together with the denotative meanings. The connotations for the word snake could include evil or danger.(From Wikipedia)

The ULAB logo: In this logo the authority shows their performance and quality to attract the students and also the parents. University Of Liberal Arts Bangladesh(ULAB) in denotative meanings that i thought its an educational institution and its private university.

The connotative meanings of this logo i think that the yellow shades of logo represents the freedom of everyone's life.And deep blue color represents the scenery sights of Bangladesh.

At the last moment i would like to thanks for the ULAB authority to make such kind of logo that represent our culture and sovereignty.

1 comment:

  1. OK, but why do you say that the logo represents your culture and sovereignty? You need to say more about how the elements of the logo give meaning in a Bangladeshi context.

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